A nationwide study commissioned by SICPA and conducted online by The Harris Poll of over 2,000 U.S. adults shows broad support for providing secure, tamper-proof labeling of cannabis products to verify their legitimacy and safety in the marketplace. The SICPA/Harris Poll, the first of a quarterly series of polls, further suggests that Americans are willing to pay a premium for cannabis products that utilize secure, tamper-proof labeling to provide assurance that products are legitimately sourced and appropriately tested. The next cannabis poll is scheduled for January 2022.
Watch the Cannabis Secure Labeling Poll briefing here.
Check out the SICPA/Harris Poll Survey Press Release now.
A majority of Americans (83%) think state governments, where cannabis is legal, should require licensed cannabis producers to use secure labels that can’t be counterfeited on cannabis products to ensure potency and consumer safety, with 50% in strong support.
Four in five Americans (80%) would support a program that would make it easier to detect legal vs. illegal cannabis products.
Two-thirds of Americans (67%) say if they were to purchase cannabis, they would pay more for cannabis products if they had a secure label that designated them as being from a licensed provider that adheres to safety and legal standards, with nearly one in three (30%) indicating they strongly agree.
Providing tools to enable help operators and regulators protect, differentiate and verify their products as legitimate. These tools are all essential to developing a viable, secure, and safe cannabis market that will lead to sustained participation in the industry and will be key to long-term economic vitality.